Services

Visual Design

Your product or service is the primary point of contact between your brand and your customers. This aspect of the customer-facing experience must inspire confidence and comfort. Professional appearance and attention to aesthetic details are essential building blocks of an effective experience design.

We don't propose visual designs that we couldn't implement ourselves.

Because we're equally proficient and knowledgeable of the technical and creative implementation of designs, we can deliver a compelling and engaging customer experience without sacrificing performance, compliance, or flexibility. We'll work in tandem with development teams to maintain alignment with the overall project objectives.

Interface Design

In the case of software products and services, the user interface is the product. It's where most encounters between you and your customers take place. Those interactions shape attitudes and impressions of your brand.

An effective interface design goes beyond selecting the right buttons, colors, or knobs. We go deeper, taking into account the context, constraints, and conditions in which your customers interact with your business and your brand.

We pursue the best possible solution without any bias toward a specific platform, technology, or tool set.

Our expertise in interface design includes:

• Rich Internet Applications (RIA)
• Web Development
• Desktop + Mobile Applications
• Industrial Design + Hardware Devices

Prototyping

Prototypes show, they don't tell. They're like a great story. They provide customers and stakeholders with something tangible they can touch, see, and feel. They can capture ideas all at once in a way that linear text and documentation can't.

We can move your idea, or concept to next level.

Our capabilities include a full range of prototyping skills including high-impact interactive walk-throughs, data-driven models, and 2-D / 3-D models.

Strategic Consulting

To be effective, technology needs to support business decision making. Idea Momentum helps organizations assess and ground critical customer-facing technologies with insight. After review of your systems, we help you define the problem that has the greatest potential for improving sales, operations, and revenues.

New Product Design

Whether you have an idea for a new concept or your looking to "product-ize" a service or solution, we can be your guide through the entire innovation process from idea to implementation.

• Planning
• Analysis
• Evaluation
• Market and Product Requirements
• Mentoring and Recommendations

Content Strategy

An effective content strategy is a continuum that takes persistent effort. We can help you craft an strategy from getting up and running in a matter of days and on to a sustainable process.
We provide assistance in all aspects of Content Strategy and Management such as:

• Evaluation, Selection, and Installation of Systems + Tools
• Customization + Configuration
• Workflow Design
• Editorial Direction + Standards

Design Research

Idea Momentum draws from a full portfolio of assessment and research methodologies to test and enhance your customer-facing technologies. We use the most advanced techniques to plan and execute:

• Feasibility Studies
• Ethnography Studies
• Heuristic Evaluations
• New Idea Generation
• Usability Studies