Riverside Publishing (a division of Houghton Mifflin Company) is the leading provider of standardized testing and assessments. When they decided to create an online version of the testing experience, they called on Idea Momentum to help them improve the user experience both visually and functionally.
Previous attempts by other vendors were coming up short on understanding Riverside's customers, teachers, administrators, and students. Essentially they saw everything as merely records in a database, not as actual people working together as a system. Their approach, not surprisingly, looked more like a data-entry system.
Riverside and their customers were looking for something student-centric, not data-centric. We understood and developed a series of prototypes and concepts that translated the abstract into tactical development initiatives. The prototypes were a radical departure from the previous efforts.
Idea Momentum guided the new approach all the way from prototype to production. And in the process introduced a more customer-driven approach to developing products.
GN ReSound is the world leader in hearing instruments and audiology equipment. They provide audiologists around the world a suite of testing applications including software-based fitting tools.
Idea Momentum defined the user experience including the interaction design, visual design, and user interface of their Pro-Counsel application. The design was the guided by extensive field research and testing. The design process was a complex, yet coordinated effort between third party firms, internal developers in the US and Denmark.
The objective was to create a flexible tool that could be to localized to multiple countries, adapt to different brands, all without sacrificing usability.
The challenge of diagnosing hearing loss, describing the loss to patients, and recommending solutions is very challenging. Before Pro-Counsel, audiologists only tools were limited to diagrams and charts.
The Pro-Counsel tool enables audiologists to put things into perspective for the patients while their in the office and after they have left. Pro-Counsel delivered innovative features such as annotation tools and video explanations into one easy to use solution.